Andre Yoskowitz
24 Jun 2011 0:25
Yesterday we reported that PopCap denied earlier reports that it was being sold for $1 billion to an unnamed buyer, but TechCrunch has posted another report today claiming the deal is still very much on.
Citing multiple sources, the report claims Electronic Arts (EA) is the buyer, with the deal in late-stage negotiations.
At $1 billion, the deal will be a huge hail mary for EA, which has a tiny market value of just $7 billion.
PopCap, the company behind blockbuster games like Plants vs. Zombies and Bejeweled, made over $100 million in revenue last year and is a top social/mobile gaming outfit with around 4.3 million active daily gamers.
EA lacks a strong "casual game" catalog, and the PopCap acquisition is expected to help with that.