Sundance Institute will partner up with Amazon, Hulu, iTunes, YouTube and Netflix

Andre Yoskowitz
27 Jul 2011 21:43

The Sundance Institute has announced they have partnered up with with major online video providers, broadening the scope of the indie filmmakers.
As part of the Artist Services Initiative, the Institute has partnered with Amazon, iTunes, Hulu, Netflix, SundanceNOW and YouTube.
Says Sundance Institute executive director Keri Putnam:

The landscape has changed a lot. So we built this new initiative to support the filmmakers who want to find new opportunities. We heard from our community that they needed help.

Distributor New Video will act as the portal, with both the Institute and New Video taking a small percentage of all revenue with the rest going to the filmmakers, who keep all ownership and licensing rights to their film.
Adds New Video’s Susan Margolin (via THR):

They’re on board with the mission of providing maximum exposure for the films, providing new revenue streams and bringing these very important films to new audiences for the first time. I see this as nothing short of revolutionary.