RIM announces the launch of BBX, the 'future' of the company

Andre Yoskowitz
18 Oct 2011 12:23

At today's BlackBerry DevCon Americas 2011, RIM has announced the launch of BBX, the future of the company.
RIM says the "next generation mobile platform takes the best of the BlackBerry platform and the best of the QNX platform to connect people, devices, content and services."
Additionally, RIM has updated their developer tools, including WebWorks for BlackBerry smartphones and tablets, the Native SDK for the BlackBerry PlayBook and a developer beta of BlackBerry PlayBook OS 2.0 with support for running Android applications.
Says Mike Lazaridis, President and Co-CEO:

With nearly 5 million BlackBerry apps downloaded daily, our customers have made BlackBerry one of the most profitable platforms for developers. At DevCon today, we're giving developers the tools they need to build richer applications and we're providing direction on how to best develop their smartphone and tablet apps as the BlackBerry and QNX platforms converge into our next generation BBX platform.

BBX-OS will support BlackBerry cloud services and all apps created for the PlayBook including Native SDK, Adobe AIR/Flash and WebWorks/HTML5, as well as the BlackBerry Runtime for Android Apps.
This is the last stand for RIM, will it be too little, too late?