Andre Yoskowitz
4 Nov 2011 17:02
According to the latest figures by Nielsen, Android has moved to 43 percent market share of the U.S. smartphone market.
Apple remained firmly in second with 28 percent share following another strong quarter of iPhone sales.
Most notably, overall smartphone ownership grew to 43 percent up from 38 percent just 6 months ago.
Nielsen says (via Fortune):
-62% of Americans aged 25-34 who own any kind of mobile phone own a smartphone.
-Among 18-24 and 35-44 year olds the smartphone penetration rate is hovering near 54%.
-Around 40% of teens 12-17 years old and 40% of 45-54 year-olds reported owning a smartphone
-The second fastest-growing smartphone penetration rate is those aged 55-64. Smartphone penetration among this older group is only 30%, but it jumped 5% this quarter.