HTC to be sued by porn company over name 'Vivid'

Andre Yoskowitz
16 Nov 2011 17:36

Adult movie maker Vivid Entertainment has sent a cease-and-desist letter to smartphone maker HTC over the new "Vivid" phone for AT&T.
The company wants HTC to change the name or risk a lawsuit over trademark infringement.
HTC has responded with a canned release:

We are reviewing the complaint and don't expect to have any further comment until it is resolved.

Lawyers for Vivid say "consumers might get confused and think Vivid is behind the phone."
HTC reportedly has until Monday to make the change.