Andre Yoskowitz
21 Dec 2011 0:45
Panasonic, Samsung, SanDisk, Sony and Toshiba have joined together to create a new content DRM for flash memory cards, including SD cards.
So far called the "Next Generation Secure Memory Initiative," (to be renamed) the companies will jointly license and promote the new DRM into the future.
Making the protection notable is the fact that it can protect HD content. The group says "a high level of content security will be realized through the use of the initiative's technologies, including unique ID (identification) technology for flash memory and robust copy protection based on public key infrastructure."
Furthermore, the group believes the tech will "enable various HD content applications" on Blu-ray, HD network downloads and broadcast content. By using the new content scheme, users can then use the content on Android smartphones and tablets, card-enabled TVs and Blu-ray products.
The tech should be adopted and embedded next year.
A few quotes from the companies involved:
"Panasonic has always been an innovator in providing the best possible content viewing experience in the living room through development of Blu-ray and Blu-ray 3DTM technologies and products," said Yoshiyuki Miyabe, Corporate CTO, Panasonic Corporation. "With our new secure memory solution, we are excited to create a strong link between the living room experience and the mobile experience. Now consumers can enjoy watching premier content, such as movies, on the go with their smartphones and tablets."
"Samsung believes that the time is ripe for an advanced security solution and welcomes the opportunity to deliver a highly viable solution using flash memory chips. Samsung's ongoing commitment to technology excellence will now further extend to early market availability of high-performance NAND technologies implementing the new advanced security solution," said Young-Hyun Jun, Executive Vice President, Memory Business, Samsung Electronics. Co., Ltd.
"We believe the secure solution created by this initiative will enable customers to enjoy high quality experiences anytime, anywhere. Sony has always been focused on bringing amazing experiences to people through highly-advanced technologies in content creation, content distribution and picture display," said Hiroshi Yoshioka, Corporate Executive Officer and Executive Deputy President, Sony Corporation.