Sony raised price of Whitney Houston album after news of her death

Andre Yoskowitz
13 Feb 2012 14:21

Sony Music is facing intense criticism today after they were found to have raised the price of Whitney's Houston's greatest hits album right after the singer passed away.
Houston passed away on Saturday at the age of 48.
The record label raised the wholesale price of the album, called "The Ultimate Collection," at 7am EST on Sunday morning, just hours after her death, prompting iTunes to automatically lift the retail price from £4.99 to £7.99.
According to insiders speaking to the Guardian, the change came directly after the label "reviewed Houston's iTunes catalogue after the singer was pronounced dead." The same insider says the move was not intended to "cash in" on the singer's death but was rather a fix that should have been made earlier had they been reviewing prices more often.
iTunes had returned the price to normal by late Sunday.

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