Andre Yoskowitz
14 Feb 2012 20:56
The PlayStation Vita will see Sony's largest marketing push, ever, when it begins shipping in the U.S. next week.
Sony will spend over $50 million to promote the handheld console, its largest marketing push for a gaming console, to date.
Using the marketing firm Deutsch, the company has created a line of ads, each with the tagline "Never Stop Playing." Gamespot says these will include ads on "26 websites including Facebook, YouTube, and Twitter, as well as on television, during The Simpsons, South Park, Tosh.O, and NBA and NCAA basketball games."
Furthermore, Sony will promote the Vita on billboards in the U.S. in New York, Chicago and San Francisco and via Sirius XM radio.
The console launches in the North American markets on the 22nd.