Andre Yoskowitz
28 Feb 2012 20:52
Sandisk, Western Digital, Fox and Warner Bros. have teamed up to create the Secure Content Storage Association (SCSA), a coalition that will create and license solutions to secure HD and other premium content on SSDs, HDDs and other flash memory products.
The SCSA is currently working on codename "Project Phoenix" which is "an initiative that will give consumers an easier and faster way to organize, store and move their high definition digital movies and TV shows - including new releases in up to full 1080p quality - across multiple devices."
Content will be stored in the cloud, as well, using the UltraViolet standard that is becoming more popular in 2012 for studios.
Says Warner Bros.: "Developing solutions that will allow consumers to easily access and store true HD digital content is a critical component supporting digital media and entertainment consumption. Through the SCSA, we will accelerate the development of products that will make it easy for the consumer to download, store and playback their high definition digital movies and TV shows, in full 1080p, on any SCSA-optimized device at home and on the go."
Adds Sandisk: "Consumers around the world will finally be able to enjoy locally stored premium Hollywood content in up to 1080p quality anywhere they desire on a broad range of electronic devices. With the involvement of major Hollywood studios and leaders in the HDD and Flash memory industries, the SCSA alliance's openly licensable security standard holds the promise of fostering new device capabilities, new business models and ultimately improved value for consumers. SanDisk is very pleased to participate in this ground breaking alliance."