Andre Yoskowitz
31 Mar 2012 0:17
RIM has denied the multiple reports that it is planning to leave the consumer smartphone market.
Following horrendous earnings from the one-time powerful smartphone maker, speculation began that the company would move into enterprise and security, leaving the consumer market for good.
The Canadian company has said today that is not true: "The claim that RIM has said it will withdraw from the consumer market is wholly inaccurate," says Patrick Spence, RIM's managing director of Global Sales & Regional Marketing (via Pocket-lint)
"While we announced plans to re-focus our efforts on our core strengths, and on our enterprise customer base, we were very explicit that we will continue to build on our strengths to go after targeted consumer segments. We listed BBM, as well as the security and manageability of our platform, among these strengths."
The company recently revealed its Q4 2011 earnings, showing a huge dip to $4.2 billion in revenue and a loss of $125 million, down from a $1 billion profit in the same quarter in 2010.
Former Co-CEO Jim Balsillie, following the announcement, decided to resign from his only remaining position as a board member, and the company's CTO David Yach resigned, as well.
RIM is expected to reveal their first BlackBerry 10 devices over the summer.