Amazon to sell ads on Kindle Fire's welcome screen

Andre Yoskowitz
17 May 2012 22:16

Amazon is looking to add advertisements to the welcome screen of the popular Amazon Kindle Fire tablet.
The news comes via an executive at an ad agency who says Amazon approached them. The ads will not come cheap, however, with an agency needing to spend at least $600,000 for any package on the tablet.
Each ad campaign will run for two months and also include inventory from the "Special Offers" product. The Special Offers section leads tablet owners to product pages for items.
For a cool $1 million, advertisers get even more ad inventory, are added to Amazon's public-relations push, and get the special offers page.
Amazon is expected to release a larger, updated model of the Kindle Fire later in the summer.

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