IDC: Apple controls the tablet market and it isn't even close

Andre Yoskowitz
4 Aug 2012 23:20

Apple shipped 17 million tablets in the Q2, crushing the competition, says IDC.
The company finished with a 68.2 percent market share, although Asus and Samsung saw significant jumps, as well.
Total shipments for the quarter reached 25 million, up from 18.7 million last quarter.
"Apple built upon its strong March iPad launch and ended the quarter with its best-ever shipment total for the iPad, outrunning even the impressive shipment record it set in the fourth quarter of last year. The vast majority of consumers continue to favor the iPad over competitors, and Apple is seeing increasingly strong interest in the device from vertical markets, especially education. While iPad shipment totals are beginning to slow a bit in mature markets where the device saw early traction, growth in other regions is clearly more than making up the difference," added Tom Mainelli, research director of mobile connected devices at IDC.
Apple shipped 17 million iPad during the quarter, followed by Samsung at 2.4 million, Amazon at 1.25 million and Asus at 855,000.
Asus' figure is expected to sky rocket in the next quarter thanks to the launch of the Google Nexus 7 tablet.

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