Andre Yoskowitz
12 Aug 2012 18:29
According to a new survey from YouGov BrandIndex, it appears that Apple is becoming more appealing to consumers aged 35 or older while becoming slightly less appealing to consumers aged 18-34.
YouGov uses its own "BuzzScore" to calculate results, and to do so it "surveys its poll-takers every day, with the simple question of whether a respondent has heard positive or negative news about a company." Tallying that figure gets the company's Buzz, its brand reputation in the USA.
Check Apple's most recent Buzz Score here below.
Apple reached a peak with the younger crowd in 2008, while older consumers continue to gain.
The move makes sense as Apple's most recent advertisements have been targeting new parents and professionals, many of which fall into the category of 35 years old or older.