Andre Yoskowitz
11 Sep 2012 20:08
Fox has announced it will begin selling HD digital copies of films weeks before their retail release on DVD and Blu-ray.
The first film to get such treatment will be 'Prometheus' which will be available as an UltraViolet title on September 18th, weeks before the title's October 11th retail date. Despite it being a UV title, you will not need a UV account.
Additionally, due to much smaller overhead, the company is offering the movie for $15 as a digital copy compared to $40 MSRP on Blu-ray and $30 MSRP on DVD. Of course, retailers have cheaper prices, with Wal-Mart and Amazon selling the DVD for $20 on pre-order and $28 on Blu-ray.
Prometheus is part of Fox's Digital HD initiative which will bring 600 films to new devices and new retailers including Amazon, CinemaNow, Sony's PS3, the Xbox 360, iTunes and Vudu.
A few other new titles set for early digital release are Abraham Lincoln: Vampire Hunter, The Watch, Diary of a Wimpy Kid: Dog Days and Ice Age: Continental Drift.