Matti Robinson
22 Oct 2012 12:58
Netflix announced the launch of their service in the Nordics last week. The on-demand streaming service is now open in four new countries: Sweden, Finland, Norway and Denmark.
During the launch event in Helsinki, Finland on Thursday, we briefly met with the CEO and founder of Netflix Reed Hastings and discussed a little bit about launch in the Nordic region and future plans.
Netflix launched with an expected monthly price of 7,99 euros sporting a broad device support that is their trademark.
Reed Hastings confirmed that having broad device support is one of the most important aspects. However, in the bigger picture, it is important to offer an easy-to-use experience, which comes down to more than device support.
Talking about the competition and entering the Nordic market, Hastings said that it's not important to think about the competition. They have more experience in the field than anyone else and they trust what they've managed to build.
We don't care about competitors, we care about customers.
Netflix CEO Reed Hastings