Andre Yoskowitz
27 Jan 2013 11:05
RIM has noted this week that it has purchased a Super Bowl ad slot to promote BlackBerry 10, the first time the company has ever done so.
The 30-second ad, which cost $3.8 million to secure the space, will promote the company's new OS and upcoming flagship smartphone.
Additionally, "a social-media campaign is slated to run alongside the commercial and will include promoted posts on Twitter and sponsored stories on Facebook running through the game," says AdAge.
"A Super Bowl commercial is a great opportunity to show the redesigned, re-engineered and reinvented BlackBerry to tens of millions of consumers on the largest advertising stage of the year," RIM CMO Frank Boulben said in a statement.
The 2012 Super Bowl averaged 110 million viewers, making it easily the best way to advertise on television (at a price).