Samsung unveils 'Rex' line of phones for emerging markets

Andre Yoskowitz
17 Feb 2013 22:45

Samsung has announced their new "Rex" line of phones aimed at emerging markets.
The company calls the line "a new series of smart feature phones" and there will be four separate devices with a varying range of specs.
Dubbed the Rex 60, 70, 80 and 90, the phones are all dual-SIM and run on a Java-based OS with Samsung's own TouchWiz UI. The Rex 60 has a resistive touchscreen but the other three have capacitive screens.
"We are committed to developing the best possible mobile solutions to suit all lifestyles and budgets, which is why we are so excited to launch the Rex series across a number of the world's fastest growing markets," added JK Shin, president of the IT & Mobile Communications Division at Samsung.
Each of the phones are expected to sell for between $50 and $100, putting the devices in direct competition with Nokia's Asha phones. Nokia sold 30 million of the phones in 2012, as it remains the top "feature smartphone" maker in the world.
The Rex 60 has a 2.8" QVGA TFT LCD, a 1.3MP camera and 30MB internal memory. You can expand to 16GB with a MicroSD slot. The Rex 70 has a 3.0" QVGA TFT LCD, a 2MP camera and 10MB internal memory. You can expand up to 32GB with MicroSD. The Rex 80 has a 3.0" QVGA TFT LCD and a 3.2MP camera. The Rex 90 has a 3.5" HVGA TFT LCD and a 3.2MP camera.

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emerging markets samsung rex 90 samsung rex 60 feature smart phone
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