Andre Yoskowitz
6 Mar 2013 22:54
Apple allegedly had talks with Beats Audio on a potential partnership in an upcoming music streaming service.
Beats, which was started by music moguls Jimmy Iovine and Dr. Dre, have been planning a streaming service (a la Spotify) for some time, and the duo have some clout in the industry.
According to the reports, Apple CEO Tim Cook and Internet products chief Eddy Cue were in the meeting with Iovine, and Cook expressed interest in Beat's business model for the streaming service.
Dubbed Project Daisy, the streaming service recently secured $60 million in funding from a group of investors including Warner Music Group head Len Blavatnik. The service is expected to launch in the Q3 this year. The service will "bring an emotional connection back to the act of music discovery," says Beats.
For now, the talks remain informational.