AT&T launching 'All In One' prepaid brand

Andre Yoskowitz
5 May 2013 10:27

AT&T Mobility is preparing to launch a new prepaid brand dubbed "All In One" starting on June 15.
At the heart of the brand is a $50 per month smartphone plan and a $35 per month subscription for feature phones.
The plans are expected to include unlimited text and talk and 100MB data for feature phones and unlimited text, talk and 2GB of HSPA+ data for smartphones. Additionally, there may also be a $70 plan that includes 5GB of data, aimed at bigger data hogs.
AT&T will test the brand in Florida and Texas this month as a pilot before the full launch next month.
Rivals like Verizon have recently unveiled prepaid plans, and T-Mobile USA dropped subsidies altogether for new cheaper unlimited plans.

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