AT&T, Verizon ignore BlackBerry Q10 suggested retail and price device at $199

Andre Yoskowitz
5 Jun 2013 22:04

Despite an MSRP by BlackBerry of $249 due to its "premium" appeal for enterprise users, Verizon and AT&T have announced they have priced the Q10 smartphone at $199 with contract.
The price is in-line with the Galaxy S4 and the iPhone 5, and it's clear the carriers did not believe it would sell for more than the two most popular phones on the planet.
When asked about the prices, Kristian Tear, BlackBerry's chief operating officer, said the MSRP "is definitely a good price," for corporate users. "If you want to do a more consumery play, I think they wanted to make it simple and have one price," Tear added.
The Q10 features a full keyboard and runs on the much improved BlackBerry 10 operating system.
Both companies have begun pre-orders for the device.

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