Andre Yoskowitz
14 Aug 2013 21:56
Earlier this week, HTC announced it was beginning its most expensive marketing campaign ever, unveiling the "Change" brand platform.
Actor Robert Downey Jr. is the centerpiece of the campaign and will be featured in all new ads and commercial spots.
The company says the campaign will roll out in three phases, with the first phase "highlighting HTC's brand with a playful take on what it means to different people." The next phase "will feature executions which highlight how HTC innovations--like BlinkFeed, Video Highlights and BoomSound--have changed the face of the mobile industry." Finally, the third phase "will focus on how HTC products empower individuals to drive change in their own lives."
Here is the first ad: