Andre Yoskowitz
28 Aug 2013 15:41
According to multiple reports, prices of Ultra HD 4K TVs have been falling quicker than expected, and Sony and Samsung will be dropping prices on their recently introduced displays.
For example, Samsung has dropped the price of its F9000-series TVs by $1000 and Samsung's new UN55F9000 55-inch Ultra HD will now drop to $4,499. Moving up, the 65-inch UN65F900 model will now cost $5,999, down $1500 from the current listing.
Sony has made similar moves, dropping their 55-inch models by $1000 and the 65-inch model by $1500.
One dealer had this to say of the move: "Margins will remain the same, as far as percentage."