Update: Nokia's boast of 1 million X pre-orders was extremely misleading

Andre Yoskowitz
17 Mar 2014 19:58

Over the weekend we reported that Nokia happily boasted about 1 million pre-orders of their new Android-based X smartphone.
It turns out that number is extremely misleading. LiveSide has reported that the number came via retailer JD.com, and that pre-orders in China do not require registration or any money down, meaning anyone with an Internet connection can "pre-order."
In addition, the device was part of a contest where anyone who "pre-orders" can win a Nokia X at launch, so the inflated number was likely even more inflated.
Finally, anyone could "pre-order" one of each of the 4 available colors, meaning real pre-order interest could have been closer to the 100,000 range.

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