James Delahunty
11 Jun 2014 16:25
Google is part of a new coalition aimed at cutting advertising revenue to websites that offer copyright infringing content.
The practice of targeting ads on piracy websites is not new. The goal is straight-forward, to make the operation of these websites a non-profitable risk so that many will end up shutting down, or plans to launch new sites will be abandoned. Police in the UK are already targeting ads on piracy websites.
Search giant Google will join another effort in Italy. It will reportedly sign a Memorandum of Understanding in the country, along with music and movie groups, and others in the advertising business.
A committee comprised of signatories will handle complaints from rights holders that highlight advertisements shown on websites offering pirated content.
Source: TorrentFreak