Andre Yoskowitz
29 Mar 2015 15:36
Pebble easily crushed crowdfunding records with its latest campaign, which just closed on Friday.
The Pebble Time and Pebble Time Steel watches were the fastest to reach $1 million, taking just 49 minutes to do so. Additionally, by the time the campaign was done, the company had raised $20.3 million, crushing the previous record set by the "smart" cooler 'Coolest Cooler.'
Altogether, 78,463 people pledged, each paying at least $159 for the upcoming watch, which will retail for $199. The Pebble Time Steel will retail for $299.
"We cannot thank the Pebble community enough for their monumental support," Eric Migicovsky, Pebble CEO, said in a statement. "We continue to listen to and be inspired by the backers who believed in us and supported our vision from day one."
Differentiating the watch from its predecessors is the color e-paper display, which is the first time Pebble has gone a route other than black and white. The device also has 7 day battery life for the Time and 10 days for the Steel, a big jump from Android Wear and the Apple Watch which normally require a charge in under 24 hours.
If you pledged to the campaign, the company says you should expect your watch by early May.