Music biz heavyweights have finally agreed to try how well legal digital online music sells among the general public when offered for free. Company called OD2, backed by various UK portals and labels, launched today a campaign called DigitalDownloadDay.
But the big thing about this experiment is the scale of it. The campaign offers a music catalog of 100,000 tracks from 6,000 artists. Obviously there are some nags in it -- getting the credits requires credit card or Switch (British debit card) and billing address has to be within UK or ROI. Participating music stores and portals include hmv.co.uk, msn.co.uk and tiscali.co.uk.
http://www.digitaldownloadday.com/













