"They were looking at up to one million illegal MP3 song files spreading of an album which was supposed to break the band internationally." John Giacobbi, Web Sheriff managing director, said. The company tracked down uploaders of the music through their ISPs and sent them threatening letters demanding that the sharing cease.
According to V2, as a result of the actions, illegal downloads of the album were dramatically reduced. When it was released, the album went gold and entered the US Top 20. "Working together with Web Sheriff we managed to contain the distribution of the album whilst continuing to raise exposure for the forthcoming release and maintaining excitement amongst the fans." Beth Appleton, V2 head of new media, said.
Source:
Times Online