The survey also showed that children are far more aware of risks like viruses and identity theft than their parents believe, and are generally aware of how to avoid them.
Regardless of whether you're in favor of such downloading or against, the reality is that it's happening. And assuming the results of this study are anywhere near accurate, it's going to continue to happen.
The real question is what kind of business model will continue to encourage creative works to be created and what sort of intellectual property laws are enforceable.
Complaining that people are "stealing" your works and coming up with more and more DRM simply isn't a realistic business model, but we have yet to find out for sure what may be viable. Until such a thing is established, expect to see more DRM that raises costs and lowers profits without putting a significant dent in either personal or commercial piracy.
Source: Reuters