Despite piracy concerns by movie studios, Hollywood appears to be experiencing record box office returns this summer.
ummer 2007 is turning out to be the best on the books, running 10% ahead of 2006 and 6% ahead of 2004, the previous record-holder, according to Nielsen EDI. The total number of summer admissions (May 4-Aug. 12) is 526.5 million, up 6% over the same Frame last summer.
So far the year-to-date numbers are just as promising, with income running 10% ahead of the best year on record - 2004.
I guess those popcorn farmers aren't doing as badly as NBC would like us to believe.
Source: Variety












