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Video-enabled PMPs will outsell audio-only portable players by 2009?

Written by James Delahunty (Google+) @ 27 Aug 2007 17:51 User comments (2)

Video-enabled PMPs will outsell audio-only portable players by 2009? According to In-Stat research, increased broadband penetration, declining price points, and a growing catalogue of online audio and video content will ensure the market for MP3 players and portable media players (PMPs) will remain strong over the next 5 years. According to In-Stat, as of today, the main reason consumers are buying portable MP3 players and video-capable PMPs today is still for the devices' audio playback capability.
"Only 11% of survey respondents say they will purchase a PMP primarily for its video playback function," says Stephanie Ethier, In-Stat analyst. "Still, the cost of incorporating video into portable devices continues to decline. As a result, In-Stat expects shipment growth of video-enabled PMPs to outpace that of audio-only MP3 players by the end of 2008."

In-Stat predicts that shipments for audio-only MP3 players and PMPs combined will reach 275 million units worldwide in 2011, compared to 182 million units last year. The research firm does not expect feature-rich multimedia phones to affect the demand MP3/PMP devices anytime soon.


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2 user comments

129.8.2007 18:06

Having several devices with and without video playback already, i can see where this prediction could come true. However, it all comes down to the intended usage. My 5GB Zen Micro is primarily used at the office to play music in the background. When this unit fails, I would not want a device with video playback because it would never get used. When I'm out on the weekends, I carry my Zen Vision:M around with me.

My wife takes her Zen Vision:W to work with her because she has free time to actually watch video.

22.9.2007 14:07

And this is supposed to be surprising.

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