Media analysts at Screen Digest believe that Blu-ray and HD DVD will both be around until at least 2011, and suggests that studios supporting only one or the other will only be harming their own bottom line.
With all the rhetoric from supporters of both formats, it's easy to miss the fact that neither has sold enough hardware or content to be close to claiming victory. Many consumers don't have the hi-def displays required to take advantage of either format, and even among those who do confusion is rampant about what they are. Recent surveys indicate a commonly held misconception that a standard DVD player already supplies hi-def content when connected to an HDTV.
Adding to the confusion is competition from other formats like HD VMD, as well as from VOD, DVR, and IPTV offerings. Unless things change during this year's holiday season, consumers may continue to ignore both self-declared winners in favor of other alternatives.
Source: Variety













