Long before Halo 3 hit retail shelves, Microsoft boasted that the launch would be the "biggest day in US entertainment history." Judging by figures compiled for the first 24 hours, they can now back that claim up.
In every copy of the game Microsoft also included a 48-hour trial for Xbox Live, which likely helped drive September 25th to be the busiest day in XBL history.
"Halo 3 has become a pop-culture phenomenon," said Shane Kim, corporate vice president of Microsoft Game Studios. "Not only is Halo 3 setting sales records, it's also redefining entertainment... Within the first 20 hours alone, we've seen more than a million Xbox Live members come online to play Halo 3 - that makes September 25 the most active Xbox Live gaming day in history."
Source:
Dailytech












