Best Buy has made some changes to in-store operations in an attempt to address customer suggestions gathered in a company sponsored survey. Over 90% of respondents indicated that the company's return policy and having phone calls answered by a real person. Another 89% rated in-store customer service as important, and 70% indicated that the quality of the company's website is a high priority.
Other additions include what the company describes as “complete gift solutions,” which include in-store tools to help consumers identify accessories that go with purchased items (such as a memory card for a digital camera).
“We start holiday planning 11 months in advance so we can provide the very best experience possible,” said president/COO Brian Dunn. “Our holiday approach is focused on bringing our customers complete gift solutions by offering a wide range of products, knowledgeable sales associates, and premium service to customers whether it’s in store, online or through our phone channel.”
Source: This Week In Consumer Electronics













