Meanwhile other analysts are painting a less rosy picture of holiday sales this year. Just last week NPD Group released their own report, showing that both revenue and the number of people buying DVDs have dropped since last year. guess is that it’s really the moderate and light DVD consumers that are falling off on buying,” said Russ Crupnick, VP and senior entertainment analyst at NPD. “The average DVD household now has about 80 DVDs. For some people, it has got to be really exciting content for them to buy, as they already have these large collections.”
Source: Video Business













