After Take-Two announced that the blockbuster hit GTA IV had hit $500 million USD in sales for its first week, Microsoft was quick to release data alleging that over 60 percent of those sales were for the Xbox 360 console and not the rival PlayStation 3.
The software maker claimed that 3.75 million copies of the 6 million sold worldwide in the first week were for the Xbox 360 console and even added that the games helped push 360 sales 54 percent week-on-week, a gigantic surge.
Microsoft also noted that in the UK retailers were reporting "a strong attach rate between the game and console sales", claiming that at least 40 percent of new console sales were selling with a copy of the hit game.
"Grand Theft Auto IV has done phenomenally well this week with Xbox 360 version outselling PS3 in our stores," said Gerry Berkley, trading manager at Woolworths.
"Xbox 360 console sales have seen a big uplift off the back of Grand Theft Auto IV launching. It's clear our customers see Xbox 360 as a great console for this incredible game."
According to data by Chart-Track in the UK, GTA IV led the software sales charts selling about 927,000 copies. The next closest game, Wii's hit Wii Fit sold 103,000 copies for the week.
Microsoft also noted that in the UK retailers were reporting "a strong attach rate between the game and console sales", claiming that at least 40 percent of new console sales were selling with a copy of the hit game.
"Grand Theft Auto IV has done phenomenally well this week with Xbox 360 version outselling PS3 in our stores," said Gerry Berkley, trading manager at Woolworths.
"Xbox 360 console sales have seen a big uplift off the back of Grand Theft Auto IV launching. It's clear our customers see Xbox 360 as a great console for this incredible game."
According to data by Chart-Track in the UK, GTA IV led the software sales charts selling about 927,000 copies. The next closest game, Wii's hit Wii Fit sold 103,000 copies for the week.
