Expected to be the largest anti-piracy campaign ever, the MPA and other anti-piracy groups have vowed to make London a “a fake-free zone” by the beginning of the 2012 Summer Olympics.
The clearly impossible goal to completely eradicate DVD piracy was initiated by Intellectual Property Minister David Lammy.
The groups involved are The Motion Picture Association, U.K. Film Council, UK Intellectual Property Office, Federation Against Copyright Theft, London Councils, Trading Standards and the Police.
Lammy added, “Legislation alone will not combat counterfeiting and piracy. Good law is great but enforced law is better.” He noted that the campaign should send a strong message to citizens that piracy is a huge problem and will be tackled.
The groups involved are The Motion Picture Association, U.K. Film Council, UK Intellectual Property Office, Federation Against Copyright Theft, London Councils, Trading Standards and the Police.
Lammy added, “Legislation alone will not combat counterfeiting and piracy. Good law is great but enforced law is better.” He noted that the campaign should send a strong message to citizens that piracy is a huge problem and will be tackled.
