Sony has announced it will be producing the 2010 FIFA World Cup in 3D for Blu-ray, after it covers the event using Sony 3D cameras.
The company will then release the "Official 3D Film" of the event on Blu-ray, so far without a timetable or price.
Finalized 3D Blu-ray specifications should be released by the Blu-ray Disc Association before the start of the new year.
The World Cup starts in June in South Africa and is expected to be watched by hundreds of millions.
“The transition to 3D is underway, and we at Sony intend to be leaders in every aspect. Our sponsorship of the FIFA World Cup allows us to leverage our cutting-edge 3D technology and premier products with dazzling content to produce a unique and totally compelling viewing experience,” adds Sony chairman/CEO Howard Stringer. “3D viewers around the world will feel as though they are inside the stadiums in South Africa, watching the games in person.”
Finalized 3D Blu-ray specifications should be released by the Blu-ray Disc Association before the start of the new year.
The World Cup starts in June in South Africa and is expected to be watched by hundreds of millions.
“The transition to 3D is underway, and we at Sony intend to be leaders in every aspect. Our sponsorship of the FIFA World Cup allows us to leverage our cutting-edge 3D technology and premier products with dazzling content to produce a unique and totally compelling viewing experience,” adds Sony chairman/CEO Howard Stringer. “3D viewers around the world will feel as though they are inside the stadiums in South Africa, watching the games in person.”
