For the Q3 2009, time spent for DVR was up 21 percent and online video was up 34.9 percent, yet the numbers didn't even put a dent in traditional TV time.
Nielsen highlights the report:
* In 3Q09, the average American watched 31 hours of TV per week, with 31 minutes spent in playback mode with their DVR.
* In addition, each week the average consumer spent 4 hours on the Internet and 22 minutes watching online video.
* The average consumer spent 3 minutes watching mobile video each week.
* Almost 99% of video content watched in America is still done on traditional television
* DVR and Online Video continue to show solid growth – up 21.1% and 34.9% respectively in time spent from Third Quarter 2008
* Teens continue to watch mobile video the most, at just over 7 hours per month, though mobile video is not just a young medium, as mobile users Adults 45-54 report viewing nearly 3 hours of video on their mobile phones