The numbers were most skewed in Eastern Europe where only 7 percent of all the respondents said they would pay for online content, while the numbers were better in the U.S. where 17 percent said they were willing to pay. However, 21 percent of Americans were in the "free, no ads" category. The numbers are slightly better in the UK, at 18 percent willing to pay and Sweden had the highest at 23 percent.
In Spain, 54 percent of respondents said they want everything free, with no ads, a huge number for the developed nation. The same went for France, at 50 percent. France only had 8 percent of respondents willing to pay at all.
The study is bad news for content holders, who have been struggling to find profitable ways to bring content online.
Full press release, in German: GFK Group