66 percent of the buyers own iPhones. 13 percent owned Amazon Kindle e-readers but 58 percent were set to replace it with the iPad.
The most popular model purchased was the cheap $499 16GB model, at 39 percent of all buys, followed by the more expensive 32GB model at 32 percent.
74 percent of all buyers will use the iPad for Internet surfing, with 38 percent using the device for e-book reading.












