Target has announced that it will begin selling the e-reader market leader Amazon Kindle in its brick-and-mortar stores starting April 25th, marking the first time the device will be available in stores.
Until this announcement, Amazon had remained the exclusive e-tailer for the Kindle.
To start, the device will only be available at 103 retail stores, with a larger rollout expected as the year progresses.
The Kindle sells for $259, putting it in direct competition with the Barnes & Noble Nook and less directly with the newly launched Apple iPad which sells for $500 but has more features than just e-reading.
"We're excited to be working with Amazon to help even more readers discover Kindle, in-store only at Target," adds Mark Schindele, senior vice president of Target, via MarketWatch. "We strive to enhance our product offerings to include surprising products and services at great values so we're proud to be the first brick-and-mortar retailer to sell Kindle, allowing our guests to feel how lightweight and easy on the eyes Kindle is."
Amazon's e-book store has over 500,000 books available.
To start, the device will only be available at 103 retail stores, with a larger rollout expected as the year progresses.
The Kindle sells for $259, putting it in direct competition with the Barnes & Noble Nook and less directly with the newly launched Apple iPad which sells for $500 but has more features than just e-reading.
"We're excited to be working with Amazon to help even more readers discover Kindle, in-store only at Target," adds Mark Schindele, senior vice president of Target, via MarketWatch. "We strive to enhance our product offerings to include surprising products and services at great values so we're proud to be the first brick-and-mortar retailer to sell Kindle, allowing our guests to feel how lightweight and easy on the eyes Kindle is."
Amazon's e-book store has over 500,000 books available.
