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'American Idol' creator Fuller's artists set iTunes record

Written by Andre Yoskowitz (Google+) @ 10 May 2010 23:42

'American Idol' creator Fuller's artists set iTunes record The creator of the extremely popular show American Idol, Simon Fuller, has seen his roster of artists hit a new iTunes milestone, 160 million songs downloaded.
Fuller's artist management company 19 Entertainment said some of the more famous artists in the group are idol winners Kelly Clarkson and Carrie Underwood and former and present British singers The Spice Girls and Annie Lennox.

"He is without question the biggest manager of the digital age," says Fred Bronson, author of "The Billboard Book of Number One Hits."

Fuller had teamed up with iTunes right at the start, in 2003 when legal digital music was still in its infancy. "I felt there was a real synergy with what I do, which is launching new artists and TV shows, and what iTunes does, which is to sell music in an immediate and interactive way," Fuller added via Reuters.

Industry trade group IFPI says physical music sales (such as CDs) have fallen 12.7 percent year-on-year, while digital music sales continued to grow, 9.2 percent this year, and a 1000 percent gain since 2004.

Additionally, Fuller says: "The future is all about how the digital and the physical worlds can co-exist. I think music in the long term is going to be just fine. But in the short term, as we see, (it's) bedlam and chaos. We have to reinvent, in music, TV and movies, that interaction between the consumer and the content we create."

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