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Netflix for Android hitting 'select' devices early next year

Written by Andre Yoskowitz (Google+) @ 13 Nov 2010 14:16 User comments (4)

Netflix for Android hitting 'select' devices early next year Greg Peters, head of Netflix product development, has said today that Netflix for Android will hit a few 'select' smartphones beginning early next year.
Currently, Netflix streaming apps are available on the iPad, iPhone and Windows Phone 7 devices.

Says the company via their blog:

We regard Android as an exciting technology that drives a range of great devices that our members could use to instantly watch TV shows and movies from Netflix. We are eager to launch on these devices and are disappointed that we haven’t been able to do so already. The hurdle has been the lack of a generic and complete platform security and content protection mechanism available for Android. The same security issues that have led to piracy concerns on the Android platform have made it difficult for us to secure a common Digital Rights Management (DRM) system on these devices. Setting aside the debate around the value of content protection and DRM, they are requirements we must fulfill in order to obtain content from major studios for our subscribers to enjoy. Although we don’t have a common platform security mechanism and DRM, we are able to work with individual handset manufacturers to add content protection to their devices.

Because of that approach, the company says Netflix for Android will be "a fragmented experience" where some handsets will get the app before others.

It is unclear which devices will get the app first but we will keep you updated.

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4 user comments

113.11.2010 15:47

I wouldn't mind trying it out on my incredible.

213.11.2010 18:27

I bet HTC will get it, along with the nexus devices, probably not the droid

313.11.2010 20:09

Hmmm, why did the make it for Windows phones before Android? There is like 4...maybe 6 Windows phones in use in the entire world. Apparently the powers that be at Netflix don't realize Android is the 2nd largest used OS even more than the mighty iPhone. There is a bigger market for them in the Android community.

413.11.2010 22:14

Netflix and Peggle are the two reasons I still use my Ipod touch. If I could get those two things on a android device... I'd be done with apple.
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