
Jon Landau, James Cemeron's production partner, said the higher frame rate will provide for a better audience experience. He said it would remove a strobing effect caused by a "3D artefact".
With the shutter closed for less time, you also get a bright image as a result. This could help with 3D movies, as glasses can reduce the amount of light that a viewer is supposed to see of an image.
Cameron was joined at CinemaCon by George Lucas and Dreamworks Animation CEO Jeffrey Katzenberg, as they were "championing the digital 3D movie revolution."