AfterDawn: Tech news

Facebook to make $1 billion in revenue from social gaming

Written by James Delahunty @ 01 Jul 2011 9:15

Facebook to make $1 billion in revenue from social gaming Internet entrepreneur Kevin Ryan estimates a quarter of Facebook revenue will come from social gaming.
Research firm eMartketer estimated that Facebook Inc. would make about $4 billion in 2011, more than double the levels of 2010. Kevin Ryan, former CEO of advertising giant DoubleClick, estimates that over $1 billion of that will be due to social gaming through Facebook.

The chunk also includes revenue from Facebook Credits, which users of the social network can use to buy items for games and other activities. Facebook's ever increasing user-base is attracting more and more advertisers to the website.

"Assuming Facebook is on track to produce $4 billion in ad revenue this year, $1 billion of that coming from social gaming is not outlandish," said Paul Verna, a senior analyst at eMarketer.

Facebook doesn't disclose financial information and wouldn't comment on Kevin Ryan's prediction. It is backed up by Zynga Inc's Friday filing for a $1 billion initial public offering. The developer, which admits it makes the vast majority of its revenue through the Facebook platform, revealed that it generated $235 million in revenue during the first quarter of 2011.

Tags: Facebook
Previous Next  
Comments have been disabled for this article.

Latest news

Roomba Combo j7+ review - Clever trick allows robot vacuum finally to tackle home with rugs and carpets Roomba Combo j7+ review - Clever trick allows robot vacuum finally to tackle home with rugs and carpets (06 Jun 2023 9:19)
Roomba Combo j7+ is the very first Roomba model to combine robot vacuum with mopping features. And Roomba Combo j7+ does all that with a very clever trick, which tackles the problem with mopping and carpets. But is it any good? We found out.
Neato, the robot vacuum company, ends its operations Neato, the robot vacuum company, ends its operations (02 May 2023 3:38)
Neato Robotics has ceased its operations. American robot vacuum pioneer founded in 2005 has finally called it quits and company will cease its operations and sales. Only a skeleton crew will remain who will keep the servers running until 2028.
5 user comments
How to Send Messages to Yourself on WhatsApp How to Send Messages to Yourself on WhatsApp (20 Mar 2023 1:25)
The world's most popular messaging platform, Meta-owned WhatsApp has enabled sending messages to yourself. While at first, this might seem like an odd feature, it can be very useful in a lot of situations. ....
18 user comments
How to Enable Bluetooth on Stadia Controller How to Enable Bluetooth on Stadia Controller (11 Feb 2023 1:04)
Google shut down its streaming game service Stadia late last month and this means that some people have Stadia controllers lying around that seem to be of no use. That is fortunately not the ....
2 user comments
Guide: How to Kick Unwanted Guests from Your Netflix Account Guide: How to Kick Unwanted Guests from Your Netflix Account (26 Jan 2023 2:14)
Sharing a Netflix account with a person in a different location is possible and indeed very common, although the company doesn't necessarily enjoy this behavior from their customers. However, ....

News archive