Forrester: Amazon could sell 5 million of unconfirmed tablet next quarter

Written by Andre Yoskowitz @ 29 Aug 2011 11:08 User comments (8)

According to Forrester Research, Amazon could sell 5 million of its still unconfirmed tablet in the Q4, making it a viable competitor to Apple and the iPad.

When the tablet is eventually launched, it is expected to sell for $299 or even $199, well below Apple's base price of $499.

Says the firm:

Thus far, Apple has faced many would-be competitors, but none have gained significant market share. Not only does Amazon have the potential to gain share quickly but its willingness to sell hardware at a loss, as it did with the Kindle, makes Amazon a nasty competitor.

One issue is the amount of native apps for Android tablets, which stand under 300. There are over 100,000 iPad native apps, by comparison.

Amazon will take a loss on every tablet sold but has an extremely strong ecosystem including the Kindle book store for ebooks, Cloud player/Amazon MP3 for music, the Amazon Video store for movies and TV shows, and the Amazon Appstore for Android, where the company takes a 30% chunk of each app sold.

Tags: Amazon Apple Android tablet 5 million

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8 user comments

130.8.2011 12:04

LordRuss

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Seems to me Amazon has a better grasp of not only catering to human greed, but also keeping it in check by nickel & diming the human condition into believing they're getting a good deal.

A staunch contrast to Apple's "screw them hard from the get-go & continue the pressure even after they have screamed defeat".

I would almost go so far as to say that Amazon is almost taking the consumer out on a date... You know, dinner & a movie... then the consumer gets to be desert.

This message has been edited since its posting. Latest edit was made on 30 Aug 2011 @ 12:05

230.8.2011 12:32

biglo30

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Very bold accusations of a tablet that has yet to even show its face in terms of specs.

330.8.2011 12:39

DVDBack23

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Originally posted by biglo30:
Very bold accusations of a tablet that has yet to even show its face in terms of specs.

The specs don't really matter as long as they are in-line with other current tablets. The iPad showed us this is true. The average Joe cares about Internet access, a camera, the amount of apps available, and weight. THAT'S IT.

430.8.2011 13:34

ThePastor

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Yeah, I kinda agree with DVDB here.. If they hit the $299 price point they will sell well, almost regardless of specs.
If they hit the $199 price point they will sell like crazy.
I would add one thing that customers will care about. The screen size.
The 7" screen tabs won't sell as well. It should be 9" or 10"

530.8.2011 14:37

LordRuss

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Originally posted by ThePastor:
The 7" screen tabs won't sell as well. It should be 9" or 10"

I'm beginning to sense a series of phallic innuendos brewing...

630.8.2011 17:22

harhumph

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Originally posted by LordRuss:

Originally posted by ThePastor:
The 7" screen tabs won't sell as well. It should be 9" or 10"
I'm beginning to sense a series of phallic innuendos brewing...

That's what she said, zing zing, your welcome, good night.

730.8.2011 18:07

Mrguss

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Originally posted by DVDBack23:

Originally posted by biglo30:
Very bold accusations of a tablet that has yet to even show its face in terms of specs.
The specs don't really matter as long as they are in-line with other current tablets. The iPad showed us this is true. The average Joe cares about Internet access, a camera, the amount of apps available, and weight. THAT'S IT.

The Average Joe cares more about price and pay less for it !
The Techie cares more about Specs !
The Idiots cares more about a Logo !
.....THAT'S IT.

This message has been edited since its posting. Latest edit was made on 30 Aug 2011 @ 6:13

830.8.2011 22:24

blueboy09

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Originally posted by biglo30:
Very bold accusations of a tablet that has yet to even show its face in terms of specs.

Exactly. Why even say anything at all? Will this make sell numbers jump unexpectedly? Hardly.

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