AfterDawn: Tech news

15 percent of Americans own e-readers, many more want

Written by Andre Yoskowitz (Google+) @ 08 Oct 2011 14:59

15 percent of Americans own e-readers, many more want According to the latest poll from Harris Interactive, 15 percent of Americans currently own an e-reader while at least another 15 percent want to purchase one in the near future (six months).
The ownership figure was just 8 percent last year.

Adds Regina A. Corso, director of the Harris Poll (via BizR):

Overall, two in five Americans (40%) read 11 or more books a year with one in five reading 21 or more books in a year (19%). But among those who have an e-reader, over one-third read 11-20 books a year (36%) and over one-quarter read 21 or more books in an average year (26%).

The research makes the obvious conclusion that e-readers are the future.

There will always be a place for books in hard cover or paperback. But, there must also be a place for reading devices as well. Readers are quickly catching on to this wave as have the booksellers. This is a huge transition time for publishing companies and how they adapt will determine who is still standing ten years from now.

Previous Next  
Comments have been disabled for this article.

News archive