Zynga, the social gaming giant, has launched 10 new products today, their biggest push ever as the company competes to control the market.
The company is behind behemoths like CityVille, MafiaWars on Facebook and Live Hold'Em on iOS and Android.
Zynga has now placed "the world's biggest macro bet on social gaming," says CEO Mark Pincus.
Despite being wildly profitable in 2010, net profit fell to just $1.4 million in the Q2 2011, down 90 percent year-over-year.
Five of the new products are for mobiles and some are HTML5 Facebook titles.
The new games are (via Guardian):
Zynga is expected to go public later this year, with a value of $1 billion due to its hundreds of millions of active users.
Zynga has now placed "the world's biggest macro bet on social gaming," says CEO Mark Pincus.
Despite being wildly profitable in 2010, net profit fell to just $1.4 million in the Q2 2011, down 90 percent year-over-year.
Five of the new products are for mobiles and some are HTML5 Facebook titles.
The new games are (via Guardian):
- CastleVille, the latest in the popular "Ville" franchise after FarmVille and CityVille
- Hidden Chronicles, a new genre based on finding hidden objects with friends
- Zynga Bingo joins Zynga Poker as the latest in the new Zynga Casino franchise
- Dream Zoo, the compay's first zoo-themed game
- Mafia Wars 2 launched on Monday, but on Tuesday launched on Facebook rival, Google+
- Three new HTML5 games for Facebook mobile: Words With Friends, Poker and FarmVille Express
- Project Z. Little was given away about Project Z, just that gamers will be able to continue Facebook games outside of the social network and reserve usernames from Tuesday
- Two other mobile games: Mafia Wars Shakedown and Dream Zoo
Zynga is expected to go public later this year, with a value of $1 billion due to its hundreds of millions of active users.
