Stanley "MC Hammer" Burrell has announced the launch of his own search engine, dubbed WireDoo.
The former popular 90's rapper made the announcement at this week's Web 2.0 Summit in San Francisco.
Hammer's search engine will go up against behemoth rivals Google and Bing but the plan is to create "relationship-driven searches" and "go beyond the generalities that give you more relative information in a consistent way in a new environment," says CBS.
The first example given was a simple search for a zip code. WireDoo will bring you the relevant info, but will also add info like schools, homes and hospitals. Going "deeper," clicking on schools, for example, brings you to detailed info like academic performance index scores, teachers' credentials and truancy rates.
WireDoo has a planned launch date of December.
Hammer's search engine will go up against behemoth rivals Google and Bing but the plan is to create "relationship-driven searches" and "go beyond the generalities that give you more relative information in a consistent way in a new environment," says CBS.
The first example given was a simple search for a zip code. WireDoo will bring you the relevant info, but will also add info like schools, homes and hospitals. Going "deeper," clicking on schools, for example, brings you to detailed info like academic performance index scores, teachers' credentials and truancy rates.
WireDoo has a planned launch date of December.
