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Yahoo hires new CEO and tasks him with revamping the user experience

Written by Rich Fiscus @ 04 Jan 2012 1:08 User comments (5)

Yahoo hires new CEO and tasks him with revamping the user experience

Yahoo has just appointed former PayPal President Scott Thompson as their new CEO and also appointed him to their board of directors.
Thompson, whose resume includes overseeing product development work at eBay and Visa, takes over the reins from Interim CEO Tim Morse effective today. Morse is returning to his former position as the company's CFO.

The choice of Thompson signals a focus, by Yahoo, on improving their overall platform to attract more users. On a conference call with analysts, Roy Bostock, chairman of Yahoo's board of directors, explained:

The key to success in advertising is providing a great customer experience. That's where it all starts. Advertisers come to Yahoo because users are there they want to reach, and the users are there because of the great customer experiences that they get. And Scott has proven at PayPal that he knows how to create great customer experiences, and that is key to our advertising success.




Thompson elaborated, saying:

The reason why these Internet businesses, when they work, can be spectacular is if you build great innovative products and put them inside a customer experience that the customer actually enjoys and comes back to - revisits and reuses - that's what you have to do to create big businesses on the Internet.


Yahoo had been looking for a new CEO since firing Carol Bartz by phone in September. Bartz took over from company founder Jerry Yang, who was forced out after rejecting a nearly $45 billion buyout bid from Microsoft.

Microsoft's offer was significantly more than Yahoo's market value at the time. Microsoft CEO Steve Ballmer recently called Yahoo's rejection of the deal "lucky."

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5 user comments

14.1.2012 13:45

I hope he packed his ass with steel wool because Yahoo seems to take the US government's approach to business practices. I.e., buy high, sell low & go against new ideas, screw the status quo, change is for underwear.

Scott may have some good ideas & might be able to turn things around, but Yahoo has had quite a number of years to screw things up. It's gonna get much darker before they get brighter. Meaning, the next quarter (minimum) is gonna get mighty bleak due to all the firing in order to get rid of all the dead tissue & re-graph some new, healthy life back into this dead beast.

I still like their email though.

This message has been edited since its posting. Latest edit was made on 04 Jan 2012 @ 1:47

25.1.2012 08:58

What, exactly, do you expect from a bunch of Yahoos..?

35.1.2012 11:04

Originally posted by Bozobub:
What, exactly, do you expect from a bunch of Yahoos..?
Me...? Absolutely nothing, I gave up on them back in 97. That catch all, do all, one stop shop for whatever you want BS web site just doesn't do it for me. AOL tried to do that with their 'captive audience' approach to ISP wrangling & internet socialism. That just don't cut it with me. And even though the 'one stop shop' web sites aren't the same thing I suppose I get the same feeling & bad taste in my mouth.

Otherwise... Your statement was a blanket one & I was conceited for thinking it was for me to answer... If that was the case, I humbly ask you ignore the mumbling old fool in the corner.

45.1.2012 11:36

My suggestion to the new CEO...........correct the recent annoyance of when going to yahoo.com and the cursor does NOT default to the search bar right away and often doesn't at all. Not sure why.

On a positive note, even as a 14 year tenured IT veteran, I much prefer Yahoo! searches over Google. Less fluff and malicious results. I only use Google as a second choice or when looking for answers to obscure IT related problems.

55.1.2012 12:04

Originally posted by LordRuss:
Originally posted by Bozobub:
What, exactly, do you expect from a bunch of Yahoos..?
Me...? Absolutely nothing, I gave up on them back in 97. That catch all, do all, one stop shop for whatever you want BS web site just doesn't do it for me. AOL tried to do that with their 'captive audience' approach to ISP wrangling & internet socialism. That just don't cut it with me. And even though the 'one stop shop' web sites aren't the same thing I suppose I get the same feeling & bad taste in my mouth.

Otherwise... Your statement was a blanket one & I was conceited for thinking it was for me to answer... If that was the case, I humbly ask you ignore the mumbling old fool in the corner.
I was simply making a general (bad) joke a la Swift - lol...

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